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Research papers
Business opportunities in an unexplored market
The main purpose of this article is to demonstrate that traditional market research won't necessarily function in Cuba. Rather, in this recently opened market, strategic research processes should begin by understanding the country's social context....
Catalogue: Latin America 2017: #IN
Authors: Fernando Alvarez, Francisco Cabral
Company: KANTAR TNS Malaysia
June 15, 2017
Research papers
Big Data, AI, machine learning and behavioural science
Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Pascal Bourgeat, Paul Cording, Bart Langton
Company: Ipsos MRBI
May 9, 2017
Research papers
Uncovering the unspoken word
In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Paul Janssen, Robin de Rooij, Marina Georgieva
Company: SKIM
May 9, 2017
Videos
Digital forensics
Combining digital forensics with traditional research to develop deep insights into target audiences.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Andy Davidson, Fiona Hall
Company: Flamingo
January 15, 2017
Videos
Addressable TV Advertising
How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this presentation is to systematize the role of the different data available for programmatic TV...
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks
January 15, 2017
Videos
The agony and ecstasy of teaching an old dog new tricks
Market researchers can't (always) have nice things because they don't think like technology companies.
Catalogue: Big Data World 2017: Smart Data Integration
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
January 15, 2017
Videos
Programmatic TV meets new technology-driven TV behaviour data
The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.
Catalogue: Big Data World 2017: Smart Data Integration
Author: Daniel Tjondronegoro
January 15, 2017
Videos
